BIODERMA

We have directed the new Photoderm Fluide MAX SPF 100 campaign for Bioderma.
A specific suncare for those who live under extreme conditions.

Our mission was to develop a strong strategy for this campaign.
The hook? A blue sphere as a shield of protection for the product and the skin.

A big concept for a big success that we spread on all the touch points.

Key visual / digital assets / merchandising / packaging